This is the primary and most common thought that strikes the mind of every Shopify store owner at some point.

Perhaps you have already invested a lot of time and effort into meticulously setting up your Shopify store, just to open up shop and then think where your sales are. 

Possibly you might have experienced a balanced growth in the initial 6 months, but then you hit a plateau. Or you might have built a successful Shopify store, but now you want to achieve your next big objective.

Whether you want to attract your very first customer or your 10,000th customer for your Shopify store, driving more and relevant web traffic to your Shopify store is a very important part to attain a sustainable growth for your business. 

If your Shopify store website is correctly optimized for conversions then, your online store will experience massive inflow of web traffic and this will help you generate more customers and more sales.

Shopify marketing is the process to promote your online store through different advanced digital marketing strategies to boost website traffic, brand visibility and sales. 

However, there are many Shopify stores of all shapes and sizes which are doing it perfectly. But, what exactly is helping them run their Shopify stores successfully? Effective & well-structured digital marketing strategy, which helps them to drive higher website traffic & sales and attain improved brand visibility with every passing day. 

So, do you have an effective & well-structured digital marketing strategy outlined?

Well, worry not! As we have summarized below a list of top 5 proven and high impact digital marketing to promote and drive more traffic to your Shopify store.

Tactic No 1

SEO: Search Engine Optimization (SEO) is one of the most powerful & effective digital marketing strategy which fine-tunes your website to boost its probabilities of ranking highly in the SERPs for relevant keywords. 

Always remember that SEO won’t help you get results on the very first day, as digital marketing strategies are not about short-term plays. It is more about planning for the future growth of your Shopify store. 

Nearly all Shopify store owners concentrate on instant growth when it comes to promoting their online stores so they might run a few social media ads and then call it a day. But if you really want to reap desired results and growth for your Shopify store & keep your acquisition costs low then, SEO is the best digital marketing strategy for you. 

SEO is not just about choosing relevant keywords for your specific industry, but going slightly broader, as SEO is presently about acquiring relevant & new traffic constantly and target a wider audience base that are interested in your products. 

By using tools like Screaming Frog & SEO Powersuite the Shopify store owners can collect important onsite data to allow you to make informed SEO decisions.

Tactic No 2

Facebook Ads: To amplify web traffic for your Shopify store, you have to get your business noticeable to your target audience. With paid Facebook ads services, you can create extremely targeted campaigns which serve customized ads to the customers that will probably click through and buy your products. 

With more than 1.65 billion monthly users, Facebook is the biggest social media platform in the world and overflows with the opportunities for Shopify stores to reach new customers and generate them to your online store. 

Facebook’s powerful advertising platform enables you to target users on the basis of their interests, behavior, location etc. By using tools like Facebook Ads Manager and Qwaya the Shopify store owners can successfully promote their products & brand on Facebook and can easily streamline your Facebook marketing campaigns.

By making use of Facebook Ads, Shopify store owners can easily serve automatically-generated ads to customers that have visited your website previously, featuring the products which they have already seen or added to their shopping carts. 

These powerful Facebook ads can assist you bring users back to your website and reap maximum benefits out of the web traffic you are already getting.

Tactic No 3

Contests & Giveaways: While many of these digital marketing strategies might appear to be long term solutions to boost your web traffic, there are many approaches to give your Shopify store a short-term boost in the numbers too. 

With the viral contests and giveaways, the Shopify store owners can rapidly drive more traffic to your store through offering thrilling prizes in exchange for your target customers’ participation. Prizes and rewards are robust & right incentives to get your existing and new customers to really visit your Shopify store. 

Using tools like RafflePress, Gleam or Woorise, you can easily embed contests & giveaways into landing web-pages or blog posts on your Shopify store. 

Contests can even make use of social sharing technique to entry, give your sweepstakes more chance to go viral and spread around all the top social media platforms. As the participants are on your Shopify store, you can make use of different methods to direct them to your products such as exit intent pop-ups featuring the coupon codes.

Tactic No 4

Instagram Ads: Instagram is a very popular social media marketing platform, especially amongst the youth. Around 73% of its half billion monthly active users, age between 15 to 35 years, making it an ideal choice for Shopify stores whose target audiences are younger. 

With its lately expanded tools for the Shopify stores, Instagram is quickly becoming the best platform for social media advertising.

Any Shopify store owner can easily create Instagram ads via Facebook’s self-serve advertising platform. With Instagram advertising, you have full control over your ads such as photo ads, stories ads, videos ads, slideshow ads, & carousel ads, how the ads look and who exactly watches your Instagram ads. 

Using tools like Buffer which helps you curate user-generated ads to boost engagement & makes Instagram feeds shoppable.

And unlike the sponsored posts and paid partnerships, your Instagram ads get posted directly from your personal account. The primary benefit of this Instagram advertising method includes scalable pricing, self-serve and instant, powerful reporting so that you are in full control and extremely refined audience targeting.

Tactic No 5

Influencer Marketing: Influencer marketing is basically the process to build powerful relationships with influencers to get your Shopify store ahead of new audiences.

With influencer marketing, Shopify store owners can harness the creativity and reach of the relevant influencers in your niche while leveraging the trust which they have already created with their audiences. 

Bloggers and social media celebrities are very trusted by their followers, so getting the bloggers and social media celebrities to feature your products is an effective and organic strategy to boost your traffic. 

Around 92% of customers really value the word-of-mouth suggestions from people they have faith over any other type of advertising. While choosing an influencer make sure that they must have an audience which is proven to convert, display your products perfectly and represent your online brand positively. 

It’s not merely about selecting a random attractive individual having hundreds of followers. Delve in deeper into the data and connect with right influencers. Using tools like Ninja Outreach and BuzzSumo, you can find influencers that are relevant to their online brand and influencer marketing needs.

Conclusion:

The ultimate digital marketing strategy is not just about choosing one specific channel, technique or strategy, rather it is about combining different digital marketing strategies to drive the highest level of growth for Shopify stores. 

Each of the above mentioned high-impact digital marketing strategies work mutually to assist the Shopify stores achieve your digital marketing objectives and generate more web traffic for your online store.

More traffic to your Shopify store means more opportunities to transform those casual shoppers into permanent & paying customers. 

If you still have any questions about how to promote your Shopify store then, feel free to share them in the comments below or Contact Us.