Want to increase conversions on your website? Here’s the thing: converting more website visitors involves something other than trying out dozens of random tactics or industry best practices. These may temporarily boost you, but they will yield short-term results. Website’s Conversion rate is determined by your website’s usability, trust in your brand, the relevance of incoming traffic, and a variety of other factors. To get the most bang for your digital marketing buck, it’s simple to constantly optimize your website for better conversions. Discover effective strategies on how to increase website conversions and optimize your online presence.

That’s because the only way to improve website conversions, in the long run, is to understand what your visitors require and how your website fits into that. However, you can often find yourself in a dilemma when it comes to developing a step-by-step conversion rate optimization strategy that generates meaningful results. To get you started, this blog post shares 20 statistically proven tactics that you can use to steadily increase your website conversion rate and boost your revenue.

How To Increase Conversion Rates: Best Practices

1. Define Your Site’s Goals

Implementing effective strategies on how to increase website conversions is crucial for business growth. Before embarking on your conversion rate optimization journey, you must first determine which website goals you want to measure and optimize for. These objectives could be any specific action that you want the visitor to take on your website that generates value for your company. Once you’ve created them, you must compare visitor behavior to the defined goals for your conversion rate strategy to work. 

Here are some of the goals you could set for web page conversion optimization:

• Page visits
• Form submits
• Click on the links
• Clicks on elements
• Custom conversions

2. Collect And Evaluate Visitor Data

When it comes to CRO, it’s best to avoid assumptions and estimates and make all decisions based solely on data. One of the most effective conversion rate optimization techniques is to constantly track and analyze your website’s data to learn more about your visitors and their preferences. This data should help you determine where to focus your conversion optimization efforts. 

To better understand your visitors, keep track of the following key data points: 

• Data on traffic and its sources
• Details about user behavior on your landing page
• Bounce and abandonment rates of web pages and forms
• Click-through rates for advertisements and marketing campaigns
• Information on returning customers and average order values
• Net Promoter Score (NPS) or other customer feedback

Once you’ve gathered quantifiable data, use it to create a user persona, which represents your ideal user. This must include all relevant information about your target prospects and users, such as their interests, preferences, goals, and pain points. 

The combination of quantifiable data and your ideal user persona will assist you in developing hypotheses and running insightful tests to better understand what works and what doesn’t on your website.

3. Perform Competitor Analysis

Knowing your competitors’ strengths and weaknesses is essential for gaining a competitive advantage. You can then use this information to highlight your USPs (unique selling points) and strengths in comparison to your competitors’ weaknesses. This is yet another best way to increase your website conversion rates.

Also, remember that people research their options before making a purchase. They’ll look at your competitors and examine how you align with them. By conducting competitor analysis, you can put yourself in the shoes of your potential customers and compare yourself to your competitors in the same way that they would. You can then optimize your website for conversion and ensure that your product offerings are the best they can find. 

4. Assess Your Current Conversion Funnel

Before you begin to fix what is broken, make sure you have a thorough understanding of your website’s typical user journey and conversion funnel. This will allow you to determine where website visitors are hesitating and dropping off, as well as the possible reasons for this. 

When you create a strategic sales funnel, there will be a natural drop-off as people fail to progress through the funnel for a variety of reasons. You can then reduce that drop-off by devising solutions to those likely reasons to nudge people down the funnel, resulting in successful website conversion rate optimization. 

For example, checkout is one of the stages where eCommerce websites focus their conversion optimization efforts, with an average of 69.23% of shoppers abandoning their carts. Optimizing website design and user experience is a fundamental step in learning how to increase website conversions. A higher conversion rate, however marginal, will make a significant contribution to addressing this pressing issue and improve the user experience. 

How to Implement this Strategy:

Begin your funnel analysis with a website analytics tool like Google Analytics, which displays quantitative data such as time on page, bounce rates, and exit rates for key pages in the customer journey, providing a comprehensive picture of your conversion funnel.

5. Define And Highlight Your Value Proposition

Offering transparent and clear value propositions is a trust-building strategy for how to increase website conversions. Your value proposition is a brief explanation of why a user should purchase or subscribe to your products/services over competitors. As a result, the first step in increasing conversions and getting website visitors to convert is to communicate to them what distinguishes you and why purchasing from you is a wise decision.

Clearly stating and reinforcing your value proposition across multiple site elements can greatly benefit your CRO strategies thus improving your conversion rate. 

6. Optimize The Layout Of Your Critical Pages

If your conversion rates are not improving despite repeated efforts, it’s time to make a radical change to your landing pages. Change its design and layout based on visitor data and best practices to see if it impacts conversions.

The principles of high-converting page design are based on research and case studies that show how people use websites. CRO tools such as eye tracking, scroll maps, mouse tracking, and clickmaps can help you understand how visitors interact with your website. Use these to create a page that visitors enjoy interacting with.

7. Implement Sales Copy Best Practices

One of the most important website conversion optimization tips is to make your website sales copy more persuasive. Repeated case studies have shown that even minor changes to your copy can affect your conversion rate. 

There are numerous elements of sales copy that you can and should test, the most important being the headline.

Begin by testing your headline to see if you can significantly improve your conversion rate. 

8. Build Trust Through Reviews And Testimonials

No conversion rate optimization strategy will be effective unless your audience trusts you. Displaying reviews and testimonials is an easy target that can help you build trust and encourage your visitors to convert. This strategy can significantly boost conversions and credibility. Leveraging social proof through testimonials and reviews is a powerful way to learn how to increase website conversions. Consumers feel at ease when they see social media proof, such as testimonials.

Research and numerous case studies have shown that visitors who interact with a review are 58% more likely to become paying customers. It’s an enormous benefit from simply include some customer testimonials on your landing page. 

9. Make The Website Navigation Simple And Seamless

Visitors come to your site with a purpose, and your job is to make it as simple as possible for them to find what they’re looking for. Make sure that the interface of your site is intuitive and user-friendly to increase usability and encourage visitors to convert.

The goal of your CRO strategies should be to eliminate all friction in the user experience and make it easy for visitors to understand how to buy from you or convert immediately.

To improve conversions, consider adding a search feature to your website. Visitors who use an internal site search convert at a significantly higher rate than those who do not. This is because the feature’s users often know the product or service they want and have a much higher purchase intent. You don’t want these visitors to leave your site because finding the product wasn’t as simple as it could be. 

10. Improve The Page Load Time

Visitors quickly abandon pages that take too long to load. Such immediate abandonments can have a significant impact on your conversion rate.

According to research, page load times should be kept to a maximum of four seconds. Even within that range, shorter times are better for conversions. Reducing your page load time will result in fewer impatient visitors leaving before the site has loaded. Eliminating large images and utilizing AMPs are two strategies for increasing page speed. 

Building a sense of urgency through limited-time offers is also a psychological trick for how to increase website conversions.

11. Test Everything Before Deployment

Testing is one of the most effective conversion rate optimization methods for making data-driven decisions and reducing risk. When you make changes to your pages, you must track and assess their impact before determining whether they are effective in terms of conversion rate. A/B testing allows you to compare your ideas to the original version of a web page to determine which one improves conversions and can be deployed universally.

This way, you can rely on your visitors to choose the one that resonates with them rather than making assumptions in your CRO strategy. 

12. Create A Live Chat Feature

Consider the scenario in which visitors arrive at your website but are unable to locate the information they seek. They might leave and look at other websites in the search results. Don’t risk losing them to competitors by implementing this website conversion rate optimization technique instead. 

Related: Is SEO Worth It For Small Businesses: Proven SEO Tips

Pro Tip: Implementing exit-intent pop-ups can capture potential lost conversions and is part of the strategy on how to increase website conversions.

Use the live chat feature to help your visitors navigate the site. If they have questions or can’t find what they’re looking for, they should be able to contact your team to resolve the issue and continue their journey on your website. The sense of being heard can directly result in a good conversion rate on your website.

13. Remove All Unnecessary Distractions

We all know that our website should not contain irrelevant information. However, we sometimes overlook it and clog our web pages with unnecessary information that visitors may not find important. This not only lacks value but may also hinder conversions. 

We recommend analyzing visitor behavioral data to determine which elements resonate with your target audience versus those that do not. Using these insights, you can eliminate distractions from your website. 

14. Optimize Your Forms Without Fail

Visitors will be frustrated and leave a website if the form is difficult to fill out. Some of the best practices include reducing the number of fields, using inline form validation, displaying positive error messages, and enabling autocomplete. 

Qualicorp, a finance website that manages healthcare plans, noticed significant drop-offs when visitors completed the form to find a healthcare plan for themselves. As a result, the team conducted two tests: one in which repeated form fields were removed and another in which profession selection was made mandatory. These changes increased form signups by nearly 17%. 

15. Make Sure Your CTA Buttons Stand Out

Optimizing website design and user experience is a fundamental step in learning how to increase website conversions. All of the best conversion rate optimization tips highlight CTA button optimization. CTAs are the driving force behind getting visitors to take action on your website. Your CTA buttons’ effectiveness depends on their visibility and appeal to visitors. Use contrasting colors to draw attention while ensuring they are consistent with your website’s overall design. Place the buttons in high-traffic areas of your pages, such as next to compelling content or at the end of persuasive product descriptions. Use compelling, action-oriented language to encourage visitors to take the desired action. Additionally, consider using concise and clear messaging that emphasizes the value proposition.

By making your CTA buttons visually appealing and strategically placed, you encourage users to engage, resulting in increased website conversions.

16. Optimize For Mobile

Employing a mobile-responsive design is a practical solution for how to increase website conversions on various devices. Since Google transitioned to mobile-first indexing, mobile optimization has become more important than ever. If you do not optimize for mobile, your Google rankings may suffer, potentially leading to reduced conversions.

You may be wondering, “How do I optimize my website for mobile?” Before you begin, keep in mind that mobile and desktop experiences are not the same.

To make a website mobile-friendly, use responsive web design principles. This entails designing and developing a website that seamlessly adapts to different screen sizes and devices. Begin by implementing a responsive layout with fluid grids and flexible images. Prioritize a mobile-first strategy, ensuring that the most important content is easily visible on smaller screens. Optimize font sizes and button dimensions for touch interactions, while reducing large or unnecessary elements.

Lastly, use media queries in CSS to customize the website’s styling based on the device’s characteristics.

17. Enhance The Purchasing Process

Making a purchase from your phone should be simple. Streamlining the checkout process is a practical tactic for how to increase website conversions for e-commerce sites. That means your checkout process shouldn’t be too complicated, and your payment buttons should be easy to see and click. 

Additionally, trying to remove restrictions from online forms where you collect payment information helps increase ecommerce conversion rates. Users should be able to check out as a guest and use any payment method they want. 

Ultimately, this process should be simple and painless. A complicated checkout process will result in fewer mobile conversions.

18. Be Creative With Your Mobile Marketing

When you want to increase your mobile conversion rate, you don’t just have to make your site mobile-friendly.

You can also get creative and launch mobile-only marketing campaigns. For example, you could launch an SMS text message campaign or implement push notifications on your app.

These innovative, out-of-the-box techniques can boost your mobile conversion rate.

19. Create High-Quality Content

According to a Semrush survey, 97% of businesses reported very positive results from content marketing. This statistic demonstrates that content marketing is one of the most effective ways to increase your conversion rates. Content can take many forms, including long-form blog posts, videos, infographics, and podcasts. Creating high-quality content that educates, entertains, or informs your audience will help you establish trust with them. This increases the likelihood that customers will make a purchase.

20. Deliver Personalized Experiences

Do you want to know how to ensure your website for conversions? We say never skip personalization! Personalizing content and recommendations is a strategic approach to learn how to increase website conversions. It’s more than just another conversion rate optimization strategy; it’s the foundation of creating a customer-centric experience that fosters trust. Consider how fashion websites provide accurate product recommendations or how Netflix recommends movies based on your location or viewing history—both are excellent examples of personalization.

Ways to implement personalization to improve conversion rates:

• Utilizing data analytics to analyze user behavior provides valuable insights into how to increase website conversions.
• Implement dynamic content that adapts to each user’s needs and interests, such as personalized recommendations, targeted promotions, and customized messaging.
• Leverage personalization in email campaigns, landing pages, and product suggestions to create a more individualized journey. Crafting compelling and informative landing pages is an effective technique for how to increase website conversions.
• Incorporate user feedback and behavior analysis to continuously refine and improve personalization strategies.

Importance Of Reputation Management In Conversion Rate Optimization

Businesses looking to fortify their online identity delve into cutting-edge reputation management SEO strategies. It’s also important to understand that non-converting organic search traffic isn’t worth much. A brand’s online reputation can have a significant impact on conversions. Let’s have a look at some of its importance on how to increase website conversions:

Trust Building: Reputation management is essential for building and maintaining trust with your target audience. Positive online reviews and testimonials help to create a favorable perception, fostering trust and potentially increasing conversion rates.

Brand Credibility: A positive reputation boosts brand credibility, influencing potential customers to prefer your products or services over competitors. Conducting customer surveys and feedback analysis aids in understanding how to increase website conversions based on user preferences.

User Confidence: Understanding the psychology of users is a key aspect of learning how to increase website conversions. Effective reputation management boosts potential customers’ confidence, making them more likely to make a purchase. Displaying positive customer experiences and promptly addressing concerns increases user confidence, which boosts your conversion rates.

Word of Mouth Marketing: A positive online reputation promotes word-of-mouth marketing, in which satisfied customers recommend your company to others. Positive word-of-mouth is a simple way to increase brand visibility, which leads to higher conversion rates.

Consumer Decision Making: A positive reputation influences consumer decision-making, increasing the likelihood of conversion. Potential customers consider online reputation when deciding whether or not to do business with you.

Reducing Friction: Addressing negative reviews and proactively managing your reputation helps to reduce potential friction points in the customer journey. Minimizing negative feedback can improve decision-making and lead to higher conversion rates.

Conclusion

Increasing your conversion rate improves your digital marketing ROI. The more visitors you convert, the greater the impact you have on your top line from existing traffic. And ace conversion rate optimization for websites requires more than just tactics or hacks.

However, keep in mind that some of these are likely to produce better results for your company than others. The most important thing is to define your objectives, collect data, and conduct objective tests on a regular basis to determine what resonates with your target audience. Giving these methods a shot could significantly increase the average conversion rate on your website and help you stand out in your industry.

If you think SEONerds could help with your website’s conversion, check out one of our case studies:

24X Improvement with Conversion Optimization

How To Increase Website Conversions Rate FAQs