An essential component of search engine optimization (SEO) has always been link building. But throughout Google’s 23-year existence, link building tactics have developed into complicated processes. In this post, we’ll discuss the 15+ steps to create a successful link building tactics for any business.

What Is Link Building?

Understanding the intricacies of link building tactics is essential for SEO success. The process of creating one-way hyperlinks, or “backlinks,” to a website in an effort to increase its search engine visibility is called link building. Creating helpful tools, email outreach, public relations, content marketing, and broken link building are examples of common link building techniques.

Why Are Links So Important?

Building quality backlinks through smart link building tactics boosts search engine rankings.

Creating and expanding a business website requires backlink building. In simple terms, link building is the process of obtaining backlinks from other websites to your own. Users can connect to other websites on the internet by using links.

Search engines like Google use links to navigate every webpage and links among web pages. Links are a fantastic method of boosting the authority of your website. Furthermore, they may draw in referral traffic, which increases the visibility of your website.

Different Types of Backlink Building

Links to your website has two different types: dofollow and nofollow.

Dofollow Links: By informing search engines about the other websites that link to you, dofollow links can increase the visibility of your website and establish your authority. Implementing innovative link building tactics can elevate your website’s visibility.

Nofollow Links: On the other hand, nofollow backlinks don’t pass link juice and don’t have an immediate impact on SEO.

Google is now so good at detecting spammy or manipulative links that it no longer trusts any old link—and for the same reason:

“If you want to rank higher on Google than your competitors, you’ll need a strategy for acquiring high-quality backlinks while avoiding penalties from Google’s algorithms.”

Link building tactics require continuous refinement to adapt to changing algorithms.

18 Effective Link Building Strategies in 2024

There are numerous tactics available to assist you in obtaining links from other websites. However, we will discuss some of the best organic ones today that will assist you in getting backlinks regularly. Here are 11 battle-tested strategies for building a large number of world-class backlinks:

1. Start with Keyword Research

It may seem simple, but you must first identify the keywords that people are using when searching on Google if you want other people to find your content and link to your site.

To find out this information, you can use tools like WriterZen or Ahrefs. You can also use free tools like Ubersuggest and Google Keyword Planner to discover what pieces of content people are searching for.

Pro tip: Use long-tail keywords in the form of easily-ranked queries instead of optimizing your content for high-volume, difficult-to-rank primary keywords. This will help you rank higher and provide a lot of value. As a result, you will be more likely to receive backlinks from non-competitive articles that cover similar topics but are not as in-depth as yours.

2. Use Keywords in Anchor Text

You’ve discovered a chance to get links to your website? Congratulations! 

Employing natural anchor text is crucial for ethical link building tactics. However, when creating links to your website, make sure to include keywords in the anchor text – the hyperlinked text that leads visitors to your content.

The text highlighted in blue is an anchor text that directs you to the article Why Keyword Research Is Important for SEO, Coaches, and Consultants. It includes a keyword that is directly related to the linked resource, so users aren’t surprised when they click on it.

This will increase the relevancy of your website and help it rank higher in search results engines like Google. 

Diversifying anchor text usage enhances the impact of your link building tactics. In other words, this increases the likelihood of other websites linking to your resources, pages, and articles because they are more likely to look at the top five articles when conducting research.

3. Commit to Regular Building Links

Link building is an important part of your SEO strategy, so don’t think of it as something you can do occasionally. To see meaningful results, you must commit to it regularly. 

A small website with no links is like a tree with no branches—it won’t go anywhere.

However, once you begin to build your link portfolio, it is similar to planting seeds: your site will grow and mature, and the rest of the world will follow.

Specialized SEO tools can help you grow your link portfolio more rapidly and effectively.

4. Backlinks from Relevant Websites

Two aspects of relevancy require your attention:

1. How relevant is the content you’re linking from in terms of its topic? For people who click through from those sites to understand why they are seeing content about your site on their screens, the websites from which you are linking must have content that is relevant to the niche of your site.
2. How relevant is the page from which you are linking? The subject matter should be relevant to your own, but you should also find out the website’s domain authority (DA). That is, how valuable is this website to search engines? The higher the DA, the more valuable the link you will receive. Leveraging diverse link building tactics can enhance your website’s authority and relevance.

Related: SEO & Reputation Management: An In-Depth Guide

Also, make sure that these links are not paid links, as Google penalizes sites with too many paid links (unless they are from well-known companies such as Amazon).

Note: You don’t need to neglect all link opportunities from low-authority websites.

5. Create other Visual Materials, such as Infographics

Since infographics and videos are simple to share and incorporate into blog posts and webpages, they are always in demand on social media sites like Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

If you want to increase the amount of people who see you or your brand, consider making an infographic or video that explains a particular topic. 

Infographics are fantastic since they can be shared on social media, particularly Pinterest, and utilized in blog posts. They’re also simple to read and understand! 

Just make sure the infographic includes links back to your website or any other sites you want people to visit after reading it.

6. Create Shareable Content

Creating shareable content encourages organic link building tactics.

One of the best strategies to increase link popularity for your website is through content marketing. You need to create content that people want to build links to.

It’s also among the least expensive methods of spreading your message to around the world as well as generating high quality leads. 

It’s time to start considering how you can include content marketing in your business plan if you want more customers coming through your doors and more money in your pocket.

Examine the top pages of your rivals’ websites to find out what type of content and keywords they are focusing on. Make sure your content is relevant as well. The quality of your content is the most important aspect of any link-building campaign.

People won’t want to share your irrelevant content with their audiences, and your links will become ineffective. Crafting compelling content is fundamental to successful link building tactics.

7. Audit Your Existing Content

Search for blog posts and other pages to which other websites may want to link. 

Consider that most site owners avoid linking to product pages because it appears spammy and advertorial. 

Instead, look for educational pages at the top of the funnel. Then take a look at your competitors’ content.

Are there any gaps in the content?

If so, put some effort into creating content for these pages so you can rank higher in search results and get links to your content.

8. Make use of Influencer Marketing

In 2023, influencer marketing will still be as popular as it was in previous years! Collaborating with industry influencers strengthens your link building tactics.

Influencer marketing continues to be a very powerful tool for reaching new clients that you might not otherwise find online or off. Combining various link building tactics maximizes your website’s online presence.

Influencers might be just what you need if you’re searching for a cost-effective way to reach new audiences without spending money on traditional media like print or TV commercials.

Because they frequently post links from their social media accounts when they share their experiences working with you, writing for your website, or promoting the fact that you mentioned and quoted them in your article, they’re also excellent at building backlinks.

More people will visit your website as a result, which will raise your rankings and draw in more backlinks.

9. Leverage Guest Blogging

One of the most well-liked strategies for getting links from other websites back to your website is through guest posts. But what if you publish an incredible guest post on an authoritative, relevant website?  Building relationships with authoritative websites is a cornerstone of effective link building tactics.

The best thing about guest posting is that it doesn’t require you to know how to code or have any technical knowledge; all you have to do is find a website that publishes content relevant to your niche and send them an email pitching your idea for an article!

They’ll link on their website and give you credit for writing it if they think it’s worthy and will benefit their audience. However, these websites typically permit two backlinks per article.

10. Conduct Contests and Giveaways

Organizing a contest or giveaway is an excellent way to draw attention to your company and show off your content to potential customers.

By holding these kinds of giveaways, you give participants the opportunity to win a gift or other form of payment in exchange for directing their social media followers or website visitors to your link.

If you have a product or service, contact bloggers in your niche who run contests. This strategy can be effective for both generating attention and building backlinks.

11. Build Powerful Links with Email Outreach

One of the best strategies to increase the visibility of your website in search engine results is through link-building outreach.

Why?

Strategic outreach is essential for successful link building tactics.

Link development outreach enables you to obtain high-quality backlinks from other reputable, relevant websites in your industry.

Additionally, backlinks to your website are like testimonials. They let search engines know that your content is reliable, valuable, and relevant to the audience you are targeting. Understanding your audience’s preferences is key to effective link building tactics.

You will probably see a higher ranking for your target keywords on your website the more high-quality backlinks it has.  Additionally, search engines tend to send you more organic traffic the higher you rank.

Also Read: Ways To Drive Traffic To Your Website: 3O Proven Ways

That is why link-building outreach is important. It’s more than just getting links. It’s all about getting the right links.

12. Do not Forget about Local SEO

Optimizing your website for local keywords and placing it in local search results is the main goal of local SEO. Developing a comprehensive strategy ensures link building tactics align with business goals.

The first results that appear when a user types in a local keyword are those that have been tailored specifically for that query.

Therefore, the two main objectives of this process are to optimize your website for local keywords and to make sure that it ranks highly for those keywords when a user performs a local search.

Related: Is SEO Worth It For Small Businesses: Proven SEO Tips

13. Conduct Link Reclamation

Reclaiming lost or unlinked organic mentions to your website is known as link reclamation.

Even though larger brands that receive a lot of media attention seem to benefit the most from this strategy, smaller websites can still see success with it. 

There are two methods for reclaiming links:

Reclaiming a lost link: If a website previously linked to your site but later removed the link, you may be able to contact them to reclaim that coverage.

Correcting unlinked organic mentions: If a website mentions your brand name but does not link to it, email them and request proper credit on a relevant page.

14. Use Social Media

Utilizing social media platforms can amplify the impact of your link building tactics.

A more indirect approach to increasing incoming links is to become active on social media and engage with reporters and bloggers in your niche regularly.

Establishing and growing your brand’s online presence will grow your target audience, increase page views, and eventually lead to new links to your page.

Experimenting with different link building tactics can yield valuable insights. These tips can be applied when using social media to create link building opportunities:

• Make strategic use of hashtags. For example, let’s say a reporter searches for a hashtag on Twitter and you tweet about a recent study you wrote using the same hashtag. That tweet might get you some attention.
• Track down journalists asking for information: Journalists even use Twitter for this purpose, so keep an eye out for opportunities to link your brand.
• Engage actively on industry platforms: Another tactic to increase brand awareness is to leave feedback on other people’s blog posts.

By using these easy link building tactics, you not only demonstrate your involvement in industry conversations but also foster relationships with other bloggers who might contact you for future coverage.

Related: 20 Proven Conversion Rate Optimization Tips To Increase Website Conversion

15. Focus on Passive Links

It was discovered that, throughout 18 months, search-driven posts had an average cost per link that was much lower than link-driven posts. This link building tactics helps to identify topics with high passive link intent and then wait for all the organic links to naturally appear.

Look for topics with a lot of links that you or your rivals rank for on Ahrefs’ Top Pages view as a rough indicator. Its traffic volume and high number of links are good first signs of passive link intent. Strategic use of link building tactics can drive targeted traffic to your website.

After that, you should make sure the links are growing naturally rather than through a sudden spike or manual link building campaign.

A gradual graph indicates that should you obtain ranking, you will be able to produce passive links pointing to your website.

16. Create Roundup Posts

Roundup posts can be a great source of inspiration for readers. Even better, they’re extremely shareable, which makes them comparable to a lot of the link building tactics on our list.

You should try getting a link from other reliable websites instead of just your own posts when creating a roundup post.

In this case, if your content is excellent, the websites to which you provided links may choose to share your content with their audience.

17. Implement Newsjacking

Newsjacking is a digital PR strategy that builds links by identifying opportunities in the news and adding your opinions and thoughts to create relevant and new content. Typically, you will also be promoting your own or your client’s work during this process.

Employing ethical link building tactics ensures long-term credibility and trustworthiness. This tactic is effective because it increases interest in the topic and fosters the development of knowledge and trust—especially when reliable sources contribute advice and insights.

However, this also implies that you will need to get your content ready content quickly because industry news stories typically only last 24 to 72 hours. You will also need to stay up to date on podcasts and roundups!

Newsjacking is effective in a wide range of sectors, including lifestyle and finance. All you need to do is stay up to date on current affairs and know how to relate it to your content.

18. Broken Link Building

Broken Link Building is one of the best and favorite link building tactics among the 15+ on this list. To report broken links, follow these steps: 1) identify the page that may link to you, 2) identify the broken links, and 3) notify the webmaster. and ask if the broken link can be replaced with a new one for you.

Link Building Tactics to Avoid

It seems only fair to briefly discuss the link building strategy you should avoid when discussing effective link building tactics.

It is not sustainable or organic to try to obtain every link you can.

Google views the methods used in this strategy as spammy, so if you use them, your website may be penalized.

These black hat tactics include:

• Purchasing links
• Buying links from other people
• Spamming links in comment fields
• Link schemes
• Misleading redirects

While you may believe that “the more links, the better,” keep in mind that Google prioritizes link relevance over quantity.

Rather than aiming for a specific number of links, try to find authoritative and relevant links to your site.

Bottomline: Test Out the Best Link Building Strategies and Tips Today

In actuality, there are multiple reasons for engaging in link building. Regardless of your level of experience, you’ve probably heard the term “link building” thrown around a bit. However, you might still be unsure about what could link building be, how it can benefit you, and what kinds of strategies you should be employing.

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Mastery of effective link building tactics is a cornerstone of digital marketing strategy. Elevate your online presence with our proven SEO services tailored to your needs. Let SEONerds Digital help you achieve your digital goals and drive meaningful results for your business. Don’t miss out on the latest industry insights and updates—connect with us on social media today and stay ahead of the competition.

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